Hello, I'm Allison. I'm a Seattle-based Graphic Designer, Web Designer at Nordstrom and the blogger behind West Coast Aesthetic. In addition, I provide freelance creative direction and styling services as well as creative/blogging mentorship.
S E R V I C E S
Design. Creative Direction and Styling. Blog and Creative Mentorship.
P O R T F O L I O
As a Web Designer at Nordstrom, I am responsible for collaborating, designing and working on a variety of digital projects ranging from campaign work, email work, divisional work (specifically, for beauty), Nordstrom Blog and Nordstrom rewards.
SEE YOU IN THE DESERT
See You in the Desert was a freelance collaborative project based in Palm Springs, California that involved a group of creatives to achieve an editorial end-result. My role in this project was conceptualizing the shoot, location scouting, creative direction, styling and designing personalized lookbooks.
My involvement in Aly Sankey's personal lifestyle photoshoot was mood boarding, styling, creative directing, location scouting and collaborating with the photographer KNDM Co. and model, Aly Sankey.
In this collaboration with Unionbay, I was responsible for model selection, location scouting, mood boarding, outfit selections and designing a printed lookbook for their Fall 2015 clothing line.
I was approached by the photographer for Horseshoe to collaborate and design a printed lookbook for Horseshoe's Winter 2015 clothing line. Lookbooks were featured in store, on social media and online.
As the graphic designer behind KNDM Co.'s rebrand I was responsible for designing a personalized brand identity, logotype and print collateral.
As a student within Western Washington University's design department, I had the opportunity to rebrand and dabble within the field of package design to follow suit to assigned prompts while also thinking outside of the box.
I am passionate about the field of photography. I shoot with a Nikon D5000 DSLR and an iPhone 6. I edit with VSCO, Adobe Photoshop and Lightroom.
WEST COAST AESTHETIC
West Coast Aesthetic is my personal graphic design, style and lifestyle blog. This blog aims to capture the life of a young, twenty-something and the experiences and inspirations that ensue involving creativity, consumption and exploration.