We Are the Northwest was a freelance collaborative project based in Seattle, Washington that involved a group of creatives to achieve an editorial end-result. My role in this project was conceptualizing the shoot, creative direction and styling. 

Background: We Are the Northwest started as a creative idea Jenna Bechtholt and I bounced off one another that circled around this idea that the northwest is based on a lot of stereotypes and how we wanted to break out of the box by acknowledging the following:

1.  The landscape and yes, the weather – we wanted to address the stereotype that it is always super dark and gloomy and rainy in the Pacific Northwest (Okay, yes, it rains here, but all the time? No.) For this project, we wanted to shed light (literally and figuratively) on the landscape that is the northwest in a lighter and brighter way we have yet to see portrayed.

2.  The people – lately, the northwest has been booming on a creative and entrepreneurial level, but it still feels like the talent and creativity here goes unnoticed. The people of the northwest are so talented and driven and are constantly pushing limits and defining individuality. People here are stylish – I SWEAR WE DO NOT JUST WEAR FLANNELS AND HIKING BOOTS. And people here are unique – we consist of varying career paths, ambitions, outlooks, backgrounds and cultures that make us, us.

3.  The talent – you don’t have to leave the northwest to find talented individuals that are a master of their craft. Every individual involved in this project (from the photographer, creative director/stylist, florist, videographer, hair/makeup artists and blogger/models/influencers) is northwest-based and this was mandatory.

Creatives involved:

Creative Direction and Styling: Allison Wagner (me)

Photographer: Jenna Bechtholt

Videographer: Denver Nathan Miller


Bailey of Hot Dress Hot Mess

Mckenna of The Modern Mosaic

Ribicca of Amro Menor

Emma of Emma’s Edition

Florist: Thatch Floral

Makeup: Renee Bridal

Hair: Meghann Oliberos

*Click images to enlarge.